Bespoke Support

Bespoke Support

If you would like marketing support that is more individually tailored to your practice than the Partnership’s materials, also contact us. We’ll analyse your requirements and recommend the most appropriate methods of patient communication – without obligation.

For example, we may find that adapting an existing In-focus newsletter – by changing the back page to have articles and pictures about your practice and staff – is the most cost-effective option. Or we may suggest that producing a practice brochure from scratch is the best solution. It all depends on what you want to achieve and how much you want to spend.

You’ll find our bespoke service offers excellent value for money. Because of our buying power with designers and printers, plus an in-depth knowledge of the optical market, we can produce relevant and professionally appropriate marketing support that really is affordable.

For further details call 0208 2241595 or email

Established in 1996 the Independent Marketing Partnership has helped over 1,100 independent opticians develop their practices.
It is managed by Graham Hutchison, who has an MBA in Marketing and 37 years’ experience in the UK optical market.