How to boost your appointments and practice income – despite Covid-19
You can now get effective patient recall support to rebuild your practice’s appointment rate and income following Covid-19.
How to boost your appointments and practice income – despite Covid-19
You can now get effective patient recall support to rebuild your practice’s appointment rate and income following Covid-19.
The Independent Marketing Partnership’s Covid Communications Kit enables you to:
“The kit encourages patients to make an appointment without us sounding unprofessional. It’s just what we need. I can’t think why any independent wouldn’t want it at this time.”
Andrew Duffield, Duffield & Duffield Opticians, South Woodham Ferrers
“Patients need to know we have taken the necessary precautions. The general tone of the letters is good. Not too wordy but stressing the importance of eye care in a friendly manner.”
Melissa Sims, Sims Opticians, Teddington
Here’s why you need to use it right away
How much income will you lose this year, because your patient recall programme doesn’t properly address Covid-19?
It’s vital for your practice’s financial health that enough patients quickly resume eye tests – and buy eyewear. Every unused appointment costs the average independent £143 in overheads and lost dispensing profit.
The key is your recall programme. It now needs to provide reassurance about personal safety as well as give patients convincing reasons for making an appointment. Using the right words is crucial – they must address patient concerns over Covid-19 without inadvertently frightening people away. They must motivate people to visit your practice when you want them to.
This kit could quickly
improve your patient recall.
You can obtain this support right now.
This kit could quickly improve your patient recall. You can obtain this support right now.
“A very thorough, reassuring and well thought out approach to re-establishing contact with our patients. I’m sure this will help to encourage their return.”
Grace Haine, Haine Eyecare, Stalbridge.
“It’s just what we need right now. I think the tone is well balanced – it encourages patients to make appointments without us sounding unprofessional.”
Andrew Tremain, Linklaters Opticians, Dartford
Our patient communications toolkit gives you the words you need
15 powerful letters
Crafted by a professional copywriter
10 concise messages
for emails, texts & social media
PR information
for your local paper & radio station
Glaucoma, AMD & diabetic recalls
as well as routine eye tests
“A very thorough, reassuring and well thought out approach to re-establishing contact with our patients. I’m sure this will help to encourage their return.”
Grace Haine, Haine Eyecare, Stalbridge.
“It’s just what we need right now. I think the tone is well balanced – it encourages patients to make appointments without us sounding unprofessional.”
Andrew Tremain, Linklaters Opticians, Dartford
Our patient communications toolkit gives you the words you need
14 powerful letters
Crafted by a professional copywriter
9 concise messages
for emails, texts & social media
PR information
for your local paper & radio station
Glaucoma, AMD & diabetic recalls
as well as routine eye tests
How to order
Click here to get your patient communications kit immediately. It costs just £97 (+ vat) – easily recouped by one extra dispensing.
But if you order today you’ll qualify for our Introductory Offer – an ‘Early Bird’ price of only £47 – saving you £50
Offer ends 30th September 2020.
MONEY-BACK GUARANTEE:
Get your toolkit now. Inspect the contents. Use it to generate more appointments and income right away. If you’re not entirely satisfied with the results, email us within 6 months of receipt for a full refund.
How to order
Click here to get your patient communications kit immediately. It costs just £97 (+ vat) – easily recouped by one extra dispensing.
But if you order today you’ll qualify for our Introductory Offer – an ‘Early Bird’ price of only £47 – saving you £50 (offer ends 30th September 2020).
MONEY-BACK GUARANTEE:
Get your toolkit now and inspect the contents. Use it to generate more appointments and income right away. If you’re not entirely satisfied with the results, email us within 6 months of receipt for a full refund.
ACT NOW
The sooner you send out more effective recalls, the sooner you’ll improve your practice’s financial health. There’s no risk and potentially much to gain.
ACT NOW
The sooner you send out more effective recalls, the sooner you’ll improve your practice’s financial health. There’s no risk and potentially much to gain.
ORDER NOW
COVID-19 Patient’s Communications Kit
The authors
Graham Hutchison runs the Independent Marketing Partnership, a consultancy which provides patient communications support to independent opticians. He has an MBA in Marketing, the Diploma in Market Research, and is the author of The Optical Marketing Manual, The Optical PR Kit, The Practice Newsletter Manual, and the ‘More Patients, More Often’ recall programme.
Ian Feber has 36 years’ experience as a professional copywriter, including healthcare campaigns for BUPA and Amplifon Hearing Centres. His firm has also won the prestigious ‘Direct Marketing agency of the Year’ award.
The authors
Graham Hutchison runs the Independent Marketing Partnership, a consultancy which provides patient communications support to independent opticians. He has an MBA in Marketing, the Diploma in Market Research, and is the author of The Optical Marketing Manual, The Optical PR Kit, The Practice Newsletter Manual, and the ‘More Patients, More Often’ recall programme.
Ian Feber has 36 years’ experience as a professional copywriter, including healthcare campaigns for BUPA and Amplifon Hearing Centres. His firm has also won the prestigious ‘Direct Marketing agency of the Year’ award.
“A very thorough and well thought out approach to re-establishing contact with our patients. It will help reassure them and encourage their return.”
Grace Haine, Grace Haine Eyecare, Stalbridge
“A very thorough and well thought out approach to re-establishing contact with our patient base. I am sure it will help reassure our patients and encourage their return.”
Grace Haine,
Grace Haine Eyecare,
Stalbridge
ORDER NOW
COVID-19 Patient’s Communications Kit
