Do you have an effective practice newsletter?
Do you have an effective practice newsletter?
A professionally produced newsletter is one of the best ways of communicating with your patients – and attracting new ones.
- It gives more relevant information about your practice than any advert, leaflet or patient letter. The more that patients understand about your services and products, the more likely they are to visit you and spend more.
- It promotes a positive message without any ‘hard sell’. The public sees a quality newsletter as objective and reliable (like a magazine) rather than a form of advertising. This gives your practice extra credibility.
- It reinforces the loyalty of existing patients and so encourages more appointments.
- It can be used to attract new patients by projecting a professional image of your practice.
- It can be widely distributed with your recall letters, by household drops, and left in your reception area for patients to browse.
But producing a quality newsletter isn’t easy. Creating the design, writing articles, obtaining photography, producing artwork, and printing is both time-consuming and expensive (typically £2,000 plus).
Our In-focus newsletter could be just what you need.
- It gives you a professionally designed format with pre-written articles that motivate patients to respond.
- It’s personalised with your name and details, plus a section exclusively about your practice.
- It’s quickly available as finished artwork, ready for you to print locally at any time.
- It saves you around 70% on the usual cost of producing a newsletter.
For further details call 0208 2241595 or email graham@opticalmarketing.co.uk
A professionally produced newsletter is one of the best ways of communicating with your patients – and attracting new ones.
- It gives more relevant information about your practice than any advert, leaflet or patient letter. The more that patients understand about your services and products, the more likely they are to visit you and spend more.
- It promotes a positive message without any ‘hard sell’. The public sees a quality newsletter as objective and reliable (like a magazine) rather than a form of advertising. This gives your practice extra credibility.
- It reinforces the loyalty of existing patients and so encourages more appointments.
- It can be used to attract new patients by projecting a professional image of your practice.
- It can be widely distributed with your recall letters, by household drops, and left in your reception area for patients to browse.
But producing a quality newsletter isn’t easy. Creating the design, writing articles, obtaining photography, producing artwork, and printing is both time-consuming and expensive (typically £2,000 plus).
Our In-focus newsletter could be just what you need.
- It gives you a professionally designed format with pre-written articles that motivate patients to respond.
- It’s personalised with your name and details, plus a section exclusively about your practice.
- It’s quickly available as finished artwork, ready for you to print locally at any time.
- It saves you around 70% on the usual cost of producing a newsletter.
For further details call 0208 2241595 or email graham@opticalmarketing.co.uk